- Dongfeng Nissan's N7 has received 17,215 firm orders, 35 days after the model's launch.
- The N7's starting price is just RMB 119,900 ($16,650), marking one of the major comebacks by joint-venture automakers in China.
Nissan's joint venture in China, Dongfeng Nissan, has become one of the few major joint-venture automakers in China to see success with a new model, as the N7 pure electric sedan has gained popularity.
As of May 31, the Dongfeng Nissan N7 had accumulated 17,215 firm orders, 35 days after the model's launch, the company announced today on Weibo.
In China, firm orders typically refer to orders that have paid a non-refundable deposit, although some automakers offer a few days' grace period allowing consumers to refund.
Among these orders, 13,746 units, or 96.64 percent, have locked in vehicle configurations, according to backend order data shown by a Dongfeng Nissan executive in a video circulating on Chinese social media platforms.
Dongfeng Nissan launched the N7 on April 27, offering five variants -- 510 Air, 510 Pro, 625 Pro, 510 Max, and 625 Max-- with starting prices of RMB 119,900 ($16,650), RMB 129,900, RMB 139,900, RMB 139,900, and RMB 149,900, respectively.
This unexpectedly low price is seen as one of the major comebacks by joint-venture automakers in China in recent years.
The N7 is built on Dongfeng Nissan's Tianyan architecture, with dimensions of 4,930 mm in length, 1,895 mm in width, and 1,484 mm in height, and a wheelbase of 2,915 mm.
The N7's 510-km range variants are equipped with a 58 kWh lithium iron phosphate (LFP) battery pack, while the two 625-km range variants feature a 73 kWh LFP battery pack.
All five variants support 3C fast charging, enabling a charge from 10 percent to 80 percent in 19 minutes. They also support external power output, with a maximum power of 6.6 kW.
All variants of the N7 are single-motor front-wheel-drive models, unlike the currently mainstream single-motor EVs that are rear-wheel-drive models.
The N7 is the first model designed and developed by a Chinese team and is also a globally oriented model.
Its exterior design aligns with the preferences of China's mainstream consumers, which is one of the most important factors for the success of a new model in China.
Over the past few years, as China's electrification process has accelerated, domestic brands have risen, while joint-venture brands have fallen behind.
The launch of the N7 represents a major comeback by Japanese automotive brands as they face marginalization in China's EV market.
($1 = RMB 7.1998)
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